To qualify and remain a Layrite Authorized Reseller, your business must adhere to this Layrite Authorized Reseller Policy at all times:
A Product becomes subject to this Agreement when Reseller places an order with Layrite.
SELL ON APPROVED RETAIL WEBSITE(S) ONLY
Reseller must only take orders via publicly accessible ecommerce enabled web pages hosted on approved websites owned and operated by your company.
Selling on 3rd party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited.
MINIMUM ADVERTISED PRICE (MAP) POLICY
Reseller must understand their obligations under Layrite’s MAP Policy and abide by them. You can read the Policy in its entirety here:
Layrite Minimum Advertised Price (MAP) Policy
SELL TO RETAIL CONSUMERS ONLY
Reseller may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers. Reseller may only sell to your end consumers only.
ONLY SELL LAYRITE PRODUCTS IN ORIGINAL PACKAGING
Reseller may not alter original Layrite packaging in any way prior to reselling Layrite products. Selling free samples, free merchandise, or any free products received from Layrite is strictly prohibited. Removing Layrite products from packaging and reselling Layrite products in a different packaging or under a different name is strictly prohibited.
NO BUNDLING LAYRITE PRODUCTS WITHOUT OBTAINING PERMISSION
Reseller must not re-SKU or bundle Layrite products in your online assortments & data feeds without receiving prior written permission from Layrite.
Reseller will not advertise, market, display, or demonstrate non-Layrite products together with Layrite products in a manner that would create the impression that the non-Layrite products are made by, endorsed by, or associated with Layrite.
MAINTAIN CURRENT BUSINESS INFORMATION AND DISCLOSE ALL LOCATIONS THAT CARRY LAYRITE
Maintain accurate and up-to-date company information and disclose all retail locations that carry Layrite throughout the term of your reseller relationship with Layrite.
Qualifying retail locations can only be one of the following: your physical brick & mortar store(s), your commerce-enabled website(s), or temporary storefronts (events, trade shows, pop up stores, etc.).
REPORT SELL-THRU FOR PHYSICAL LOCATION(S) AND E-COMMERCE SITE(S)
Reseller must provide daily sales information by SKU and a list of all ecommerce customers email addresses that have purchased Layrite upon request. Layrite reserves the right to contact ecommerce customers directly to ensure compliance with this policy. Further, Layrite reserves the right to perform an audit of financial statements pertaining to Layrite sales or the business operations (conduct) to ensure compliance with this policy.
LAYRITE TRADEMARK AND BRAND POLICY
Setting up businesses, registering domain names, or social media usernames that contain any of Layrite’s trademarks is strictly prohibited. To ensure compliance with Layrite’s Authorized Reseller Policy, you must only use approved marketing materials for all Layrite products.
LAYRITE ECOMMERCE REQUIREMENTS
Orders taken via publicly accessible ecommerce enabled web pages hosted on approved websites owned and operated by your company must have the following minimum capabilities:
- Reseller must ensure PCI compliance for all approved commerce-enabled websites owned & operated by your company.
- Reseller must plan inventory for your ecommerce business separately from inventory planned for your physical store’s business & provide accurate sell-thru numbers for each.
- Reseller must ensure industry-standard e-commerce security and fraud protection measures are in place, including two-factor authentication, authorized territory shipping restrictions, and customer fraud resolution procedures.
Failure to comply with all of the terms in Layrite’s Authorized Reseller Policy will result in suspension or termination of your account.